Web Analytics & Tracking - For e-Commerce Giants
MacKenzie Bezos, the ex-wife of the Amazon founder recently announced that she would surrender 75 per cent of the couple's shares i...
According to the Punch, at Amazon's current share price of $1,812 a share, the company would be worth some $35.6 billion.
Whatever made this woman to give away this generous divorce settlement must be something not for public consumption.
According to Forbes, Bezos who holds 16% of Amazon is now worth $131 billion. Very interesting,isn't it?
Now onto Amazon. Amazon as a company is described as follows.
"Amazon.com, Inc., is an American multinational technology company based in Seattle, Washington that focuses in e-commerce, cloud computing, and artificial intelligence. Amazon is the largest e-commerce marketplace and cloud computing platform in the world as measured by revenue and market capitalization." (Wikipedia).
There is no gainsaying that Amazon is a very successful company. Amazon describes itself to search engines as "Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, ...".
So what kind of web analytics does the likes of Amazon.com employ in their online digital strategy?
Omniture SiteCatalyst - This web analytics provides your website with actionable, real-time intelligence regarding online strategies and marketing initiatives.It is based on Adobe Analytics.It is employed under the area of "marketing automation" and competes with the likes of Rapleaf, Efficient Frontier,Live Ramp,Owner IQ,NetMining,Visual IQ,Hubspot and the list goes on.
Krux Digital - This web analytics tool captures, connects and monetizes consumer data.Krux Digital is employed in advertiser tracking.Other technologies used for advertiser tracking that compete with this tool are comScore,MediaMath,Moat,Signal,Google Analytics with Ad Tracking,Datalogix,Bombora,Nielsen/NetRatings and the list goes on.
Dynatrace - Dynatrace provides software intelligence for enterprise cloud ecosystems. Dynatrace is an AI-powered, full stack and automated monitoring and analytics solution that provides insights into users, transactions, applications, and hybrid multi-cloud environments.It is employed in the domain of "Application Performance" tracking.
Facebook Domain Insights - Websites in this league employ tools such as this for tracking information that allows admins/webmasters to see "Facebook Insights" out of Facebook to their domain.It is employed under the domain of "social management".
Twitter Analytics - This tool helps website owners/webmasters understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites.It includes Twitter Conversion Tracking.It is employed under the domain called "Conversion Optimization"
Yahoo Web Analytics - Yahoo! Web Analytics is an enterprise site analytics tool that provides real-time insight into visitor behavior on your website.It is employed under the domain called "Audience Measurement".
Most online e-commerce giants like Amazon.com employ a mix of these web analytics tools for their Analytics & Tracking use cases.