Website Analytics
Web analytics is the method through which a webmaster measures, collects,analyzes and reports web data for the purpose of understanding...
A website without traffic is like a shop that no customer visits throughout the day, week, month and year.
It is important that you as a business incorporate web and mobile app analytics into your website or mobile app development budget.Otherwise, you will end up setting up a website with beautiful user interfaces, designs, aesthetics and all the nice functionalities only to wonder why your products are not selling online.
When business owners consult with me about setting up websites, I often ask the following questions:
1.Why do you want to have a website?
2.What kind of website do you want?
3.What is your digital marketing strategy?
4.Who market or industry do you play in?
5.Who do you consider as your competitors or rivals in this industry?
6.Do you want a website or a web solution? (Yes, there is a difference between the two)
7.What is your budget?
I found out so many times that most business owners are not clear about their digital marketing strategy. This most times is what differentiates a "website" from a "web solution". While a "website" gives you an online presence, a "web solution" gives you more than an online presence.It goes further to provide you with analytics and business intelligence gathering opportunity that will reveal to you what website visitors are doing on your site, which products are converting the most, how long users spend on your web pages, how many visitor traffic your website receives in a way, week, month and year.
These insight functionalities could go further to show you how your website performs via-a-vis your competition so that you can see what your competitors are doing better than you in terms of online digital marketing strategies and so forth.
Without a "digital online strategy" your website will just be a name that is lost among millions of website names stored in different servers across the globe.
While defining your online digital marketing strategy, you must be able to clearly define your target geography, customer demographics,search engine optimization strategy,social media strategy,etc etc.
You should incorporate this into your immediate, short-term and long-term expenses or technology spend.
Some of the top-notch web analytics tools you should strive to incorporate into your web development technology spend are as follows:
1. Google Analytics
2. Facebook Pixel
3. Facebook Signal
4. Crazy egg
5. Alexa Certified Site Metrics
6. KISSmetrics
7. Facebook Conversion Tracking
8. Google Site Tag(Adwords and Doubleclick)
9. Dynatrace
10.New Relic
11.Cloudflare Rocket Loader
12.Facebook Domain Insights
Just to mention a few of them used by some of the top websites in the world. There are many more but your application would depend on what type of website you plan to setup, your budget and what particular metrics or KPIs you intend to focus on for your market intelligence gathering.