Traffic Volumes on Nigerian Sports Betting Sites versus News sites
I am keenly observing the Sports betting industry in Nigeria because it is a booming niche. I am quite impressed by the amount of traffic t...
I am keenly observing the Sports betting industry in Nigeria because it is a booming niche. I am quite impressed by the amount of traffic that these sites generate on a monthly basis.
Nigerians love news, fashion and lifestyle, sports, education, etc.
The sports betting market is also one of those places where they spend their time and money.
Let's just begin by taking a look at some key players in this Sports Betting industry and the amount of traffic they attract.
Betking pulls an average of 530k site visitors on a monthly basis.
Sportybet.com
Nigerians love news, fashion and lifestyle, sports, education, etc.
The sports betting market is also one of those places where they spend their time and money.
Let's just begin by taking a look at some key players in this Sports Betting industry and the amount of traffic they attract.
Bet9ja.com
This site is one of the premier sports betting sites that you find in Nigeria. In fact, it is one of, if not the most notable of them all. This one pulls an estimated average of 2.1 Million visitors on a monthly basis. This is very significant when compared to a newspaper site like Vanguardngr.com which pulls roughly an average of 6.1 Million visitors per month.
Nairabet.com
Nairabet.com pulls an estimated traffic of about 740k visitors on a monthly basis. It is also a well-known brand in the Nigerian sports betting industry.
Betway.com.ng
Betway pulls an average of 107k site visitors on a monthly basis. It is also a very well known brand in this industry.
Betking.com
Betking pulls an average of 530k site visitors on a monthly basis.
Betpawa.com.ng
This site operates in about 7 African countries and it is a very powerful sports betting brand. It Nigerian sub-domain www.betpawa.com.ng pulls an average of 220k visitors on a monthly basis.
Sportybet.com
This one is very powerful in terms of the amount of traffic it pulls. Sportybet pulls roughly 3.3 Million site traffic on a monthly basis.
This list is by no means exhaustive as there are other major sports betting sites that I am yet to analyze for traffic volumes.
However, when compared to the newspaper site, www.punchng.com, none of these sites exceed its news-seekers traffic which hits up to 4.4 Million per month. Lindaikejisblo.com does 2.8 Million, while Saharareporters.com does 1.9 Million.
However, all these sites are yet to match with bet365.com which pulls an average of 264 Millions site visitors per month!
Livescore.com pulls an average of 87.5 Million visits on a monthly basis.
You might now want to ask me whether there is a link between the traffic volume and revenue. Yes, there is. You can also query its owners for yourself. Also, revenue depends on the business model being operated by the site owner and monetization technique employed.
However, all these sites are yet to match with bet365.com which pulls an average of 264 Millions site visitors per month!
Livescore.com pulls an average of 87.5 Million visits on a monthly basis.
You might now want to ask me whether there is a link between the traffic volume and revenue. Yes, there is. You can also query its owners for yourself. Also, revenue depends on the business model being operated by the site owner and monetization technique employed.